I designed this booth for the Residential Real Estate Council (RRC) at the National Association of REALTORS®’ (NAR) Legislative Meetings & Trade Expo, which took place May 13–15, 2019, in Washington, D.C.

The brief was to create a space that encourages interaction, reinforces the RRC brand, emphasizes the RRC’s prestigious Certified Residential Specialist (CRS) designation, and promotes the RRC’s annual conference, “Sell-a-bration”.

As a marketing team, we chose to expand upon the 2020 theme for Sell-a-bration: “We Are More”. We designated half of the booth as a photo opportunity for agents to express their personal brand and emphasize the richness of the CRS designation.

As the art director and lead designer on this project, I created a visual theme that carried throughout each piece of collateral. I personally designed the backdrop panels, the photo frame, and a series of four informational flyers that were distributed at the event.